RFID Journal Blog
A Conversation With Hotel Poachers
Posted By Mark Roberti, 01.13.2016
A travel agent called to tell me he was representing RFID Journal LIVE! and offered to help me get a room at a lower price than the organizer could deliver.
What IBM's Watson Can't Tell You
Posted By Mark Roberti, 10.21.2015
As sophisticated as artificial intelligence is getting, computers still can't interpret what's happening in the real world—unless auto-ID systems feed them the data they need.
Leverage Reference Customers
Posted By Mark Roberti, 03.12.2015
Getting end users to stand up and tell other end users how they benefited from your solution is the best way to generate new business.
Targeted Banner Ads Work
Posted By Mark Roberti, 03.11.2015
Showing an ad to someone reading a related story is a great way to reach the right potential RFID buyer—and it's cost-effective.
Create Buzz at an RFID Event
Posted By Mark Roberti, 03.09.2015
A really cool demo can get attendees talking about you, which means more people will stop by your booth.
The RFID Marketer's Mindset
Posted By Mark Roberti, 03.05.2015
It's not about reaching a lot of potential customers—it's about reaching the customers likely to invest in an RFID system.
What RFID Startups Should Do
Posted By Mark Roberti, 03.03.2015
Vendors that want to grow revenue must focus on companies that have expressed a real interest in RFID technology.
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