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  • May
    13
    Microsoft Takes the Wrong Risks
    Posted By Mark Roberti, 05.13.2015
    Betting big on the HoloLens is not going to transform the company, but RFID could.
  • Mar
    12
    2
    Leverage Reference Customers
    Posted By Mark Roberti, 03.12.2015
    Getting end users to stand up and tell other end users how they benefited from your solution is the best way to generate new business.
  • Mar
    11
    Targeted Banner Ads Work
    Posted By Mark Roberti, 03.11.2015
    Showing an ad to someone reading a related story is a great way to reach the right potential RFID buyer—and it's cost-effective.
  • Mar
    10
    Use White Papers to Draw People to Your Booth
    Posted By Mark Roberti, 03.10.2015
    Those likely to deploy an RFID solution soon are hungry for information, so offering advice can be a way to get leads.
  • Mar
    09
    1
    Create Buzz at an RFID Event
    Posted By Mark Roberti, 03.09.2015
    A really cool demo can get attendees talking about you, which means more people will stop by your booth.
  • Mar
    06
    1
    Get the Right Leads at an RFID Event
    Posted By Mark Roberti, 03.06.2015
    Preshow marketing is critical. Here's how to do it.
  • Mar
    05
    The RFID Marketer's Mindset
    Posted By Mark Roberti, 03.05.2015
    It's not about reaching a lot of potential customers—it's about reaching the customers likely to invest in an RFID system.
  • Mar
    03
    What RFID Startups Should Do
    Posted By Mark Roberti, 03.03.2015
    Vendors that want to grow revenue must focus on companies that have expressed a real interest in RFID technology.

2014

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