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About RFID Journal

The World's Leading Source of RFID News and Information

RFID Journal was launched on Mar. 1, 2002, as the world's first independent media company devoted solely to radio frequency identification and its many business applications. Today, RFID Journal is, by far, the world's leading source of RFID news and insights. Our mission is to help companies use RFID technologies to improve the way they do business.

Radio frequency identification (RFID) is being adopted in a wide variety of industries, including aircraft manufacturing, consumer electronics, consumer packaged goods, defense, homeland security and retail. The technology is being employed not only for tracking goods in supply chains, but also to reduce the counterfeiting of pharmaceuticals and other high-end products, track baggage in airports and monitor medical supplies in hospitals, as well as in payment systems. Eventually, virtually every company on Earth will be required to utilize RFID in one way or another, in order to remain competitive in the global market.

Our Mission: To be the ultimate resource for businesspeople looking to understand how RFID can help their company boost supply chain efficiencies, reduce inventories, limit theft, improve product availability and add convenience for consumers. RFID Journal serves the needs of those looking to take advantage of RFID technologies, with timely news, strategic analysis, networking opportunities, events, in-depth education and technical advice.

Magazine: RFID Journal's digital magazine, published six times annually, focuses on high-level strategic issues, to help senior executives develop and execute an intelligent RFID strategy. Topics include building a business case, achieving a return on investment by working with business partners, offsetting the cost of RFID mandates with internal savings, and aligning an RFID deployment strategy with a company's overall business plan.

Online: RFID Journal's Web site provides timely, accurate, unbiased news regarding radio frequency identification. Our focus is on keeping businesspeople informed about the latest deployments, mandates, standards developments and product innovations. The site's premium content includes in-depth feature stories, case studies, best practices and special reports explaining the technology's capabilities and limits.

Face-to-face events: RFID Journal LIVE!RFID Journal's annual executive conference and exhibition, and the most important RFID event worldwide—is where the RFID community gathers to assess the current state of adoption, share ideas and plan strategies. It's also where end users share what they've learned, established vendors release their latest products and startups unveil their innovations. Learn about our other events, virtual events and webinars.

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At RFID Journal, we constantly strive to improve the quality of our editorial, as well as the ease of using our Web site. We welcome your feedback—if you have a comment or suggestion, please feel free to e-mail editor@rfidjournal.com.

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