Retail/CPG: Transforming the Customer Experience With RFID

By Doug

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Park Place Dealerships, in Dallas, Texas, is using RFID to provide a high level of personalized interaction, from retail purchases to customers visiting the dealership for service. Hear why Park Place turned to RFID for its automated client-identification system, how it streamlined the customer experience—from speeding up the processing of loaner-vehicle returns to the client cash-out process—and hear how the firm uses the system to perform an ac...

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