Oct 06, 2013Hear a large-scale concert promoter and a major festival sponsor explain the challenges they faced, as well as how they determined that NFC technology could deliver the benefits they needed. Learn what impact the technology had on their social reach, and the practical uses they were able to gain from their NFC investment. NFC technology, like a mobile app, is unavoidable in the event-management space, and this is an opportunity to have a great discus...
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