Neste Uses RFID-Enabled Unstaffed Stores to Increase Sales

By Mark Roberti

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Finnish energy company Neste has deployed an automated, unstaffed store at several of its fueling stations to allow shoppers to select and pay for goods, and then leave—all without requiring a sales associate. The company is leveraging UHF RFID tags on products and readers installed at the point of sale and at its exit, enabling shoppers to buy goods by placing them on the sales counter and approving the purchase without requiring human assistance....

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