Can Retailers be Omnichannel Ready without RFID?

By Doug

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To satisfy today’s consumers and to effectively compete, retailers need to be omnichannel ready. Omnichannel features such as buy online pickup in-store (BOPIS), ship from store (SfS), research online buy in-store (ROBIS), buy online, and buy in-store are essential. Yet, many retailers struggle to efficiently and effectively offer a true omnichannel experience. This session will present the empirical results of an Omnichannel Ready Assessment of...

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