Unlike other breweries, Budweiser Budvar doesn’t allow its beer to be brewed in other facilities around the world under license, so that it can maintain the quality and taste of its product. This makes Budweiser unique in its market, but at the same time it is also challenging to operate in 76 countries, from the United States to Japan, from a single place of production and warehousing. In order to improve its logistics operations, the brewery has installed a real-time location system based on ultra-wideband technology. Learn how the solution is covering an area of 160,000 square feet within its warehouse, enabling the firm to track assets with a high degree of accuracy.
Speaker: Martin Komorny, Primary Distribution Manager, Budweiser Budvar