Mobile Proximity and Location Based Advertising within Reach
Published by Mind Commerce: October 2010
Author: Tina Whitfield
46 Pages
Are RFID Reader Ranges Steady and Predictable?
If four interrogators are set up so that each covers a portion of a space, with overlapping coverage in different areas, is it possible to determine a tag’s location based on which readers are reading that tag, and which are not? Or is there another, better,...Inside an RFID Industry Roundtable
At a gathering of some of the leading technology and service providers, there was optimism about the growth of the RFID industry.
More Musings on Moore
What does the “whole product” look like, and who are the “gorillas” that can provide it?
Awarepoint’s Big RTLS Music Video Contest
In one of the more creative marketing efforts of the year, the provider of hospital real-time location systems is offering $2,500 for charity and an iPad to the best “where’s my stuff” music video.
RFID Protects Casino Against Theft
A thief stole $1.5 million worth of chips from the Bellagio Resort & Casino, in Las Vegas—but got away with nothing, thanks to radio frequency identification.
In Spain, Christmas Baskets Come Packed With RFID
Grupo Disber uses EPC tags and readers to track up to 50,000 gift baskets shipped daily from its warehouse in Valencia.
RFID News Roundup
Avery Dennison, UPM Raflatac each intro item-level UHF RFID inlay with NXP’s G2iL chip; STMicroelectronics unveils high-density RFID memory device; Intelleflex closes $11.5 million in funding, gears up for expansion; top trends for RFID solutions market in 2011; Identec Solutions’ RFID systems help train oil-rig personnel working in the North Sea, Middle East; KSW Microtec announces RFID-enabled mobile phone sticker.
Is It Possible to Track the Locations of Up to 20 Tags in a 50-foot by 50-foot Open Space?
Can an RFID-based real-time locating system (RTLS) be used in this manner? —Name withheld ——— Yes, all passive ultrahigh-frequency (UHF) and active RFID-based real-time location systems can locate 20 or more tags in a 50-foot by 50-foot open space. But most systems...RFID Protects Casino Against Theft
A thief stole $1.5 million worth of chips from the Bellagio Resort & Casino, in Las Vegas—but got away with nothing, thanks to radio frequency identification.