RFID JOURNAL

Latest Posts

Malibu Rum Serves Up NFC-Connected Bottles

The maker of the coconut-flavored liquor is carrying out a three-month pilot involving Tesco shoppers, to learn how RFID can be used to engage consumers and understand their behavior.

News September 26

For ServiceMax and PTC, IoT Opens New Business Opportunity

Through a partnership with PTC, ServiceMax is giving technicians a head start on addressing service calls by allowing them to remotely tap into data regarding a machine's health or status.

News September 26

Warning to Retailers: Ignore RFID at Your Peril

When the technology reaches a tipping point, those who haven't done their homework will struggle.

Editor's Views September 26