Fabletics, the Kate Hudson-owned global activewear brand and retail, offers fashion-forward, high-performance workout clothing for women and men through both online and physical stores.
Known for its VIP membership model, Fabletics provides personalized outfit picks, exclusive discounts, and monthly shopping perks. It recently looked to enhance their retail space operations to enhance the customer shopping experience, optimize retail operations, and boost sales.
To achieve this, the California-based retailer partnered with Keonn for its AdvanTrack-600 overhead system, which provides real-time inventory and location for their products, across all of its physical locations
RFID Solution
Keonn provides advanced, fully integrated RFID solutions that enhance the customer shopping experience, optimize retail operations, and boost sales. Its comprehensive product range includes encoding, inventory management systems, interactive systems, fast point of sale solutions & self-checkout solutions, and effective loss prevention.
By combining AdvanTrack-600 with GreyOrange’s gStore application, Fabletics operate more efficiently with significantly improved daily inventory accuracy, leading to higher sales and more efficient replenishment. Besides the cost savings, sales associates were able to provide a more personalized and engaging in-store experience.
Expansion Plans
Josh Quitquit, Senior Manager – Retail Operations for Fabletics, said with Keonn’s AdvanTrack-600 is “truly the next step for retailers and inventory management.
“The goal is to have the right amount of inventory, at the right place, and at the right time,” said Quitquit. “Using Keonn’s hardware in coordination with gStore gives us real time insight into how we’re tracking to that goal.”
Due to the excellent results, Keonn will continue expanding the solution across 13 countries.