Avery Dennison is continuing its expansion in Asia when it opened its joint venture apparel manufacturing facility with Shenzhou Group, one of the world’s largest vertically-integrated knitted garment manufacturers, on May 20.
Avery Dennison Worldon Vietnam Joint Venture Company Limited represents a significant milestone in the company’s strategic investment in Vietnam, according to AD company officials, reflecting their ambition to strengthen its role in the region as a key player in the textile value chain by delivering sustainable, innovative solutions in transforming the apparel industry,
Located in Ho Chi Minh City, the facility will produce a diverse range of apparel and digital identification products and solutions, including Embelex innovations and RFID technology. These offerings are designed to elevate brand value, enhance supply chain transparency, and strengthen Avery Dennison’s local manufacturing capabilities while contributing to the growth and modernization of Vietnam’s textile sector.
AD, Shenzhou Group Partnership
Michael Barton, senior vice president and general manager of Apparel Solutions, Solutions Group for Avery Dennison, said the collaboration with Shenzhou Group exemplifies the power of partnership in advancing industry transformation
“At Avery Dennison, we connect intellect and imagination, science and technology, and the physical and digital,” said Barton in a statement. “We’re creating products and solutions that unlock new value and help address some of the world’s most complex challenges.”
Continued Expansion in Asia
This strategic move aligns with broader regional economic initiatives focused on industrial modernization and sustainable development, bridging physical and digital capabilities to better serve global brands and local markets.
AD recently opened its first RFID inlays and labels production site in India. Located in Pune, the plant’s opening marks a pivotal step in the company’s long-term commitment to supporting RFID technology growth in South Asia under the “Make in India” initiative, according to company officials.
The Pune facility established AD as the first ARC-certified RFID inlay company to manufacture RFID inlays and labels in India and has introduced AD Cobra, an RFID inlay designed exclusively for the Indian market. The inlay is tailored to meet the unique environmental and operational challenges faced by Indian businesses, empowering brands to deploy smart product solutions with higher confidence and seamless integration.
Vietnam Investment
Shenzhou International a leading apparel maker in East Asia, has workforce of over 101,000 people with an annual productive capacity exceeds 250,000 metric tons of fabric and 550 million garments. With production bases across Asia, the company is focused on the timely delivery of premium activewear, athleisure, and casual wear to their global partners.
With a vision for innovation and adaptability, the facility is designed for future growth, reinforcing Avery Dennison’s long-term commitment and strategic planning in Vietnam. Ma Jianrong, executive chairman at Shenzhou Group, said the venture reflects the strength of our long-standing partnership with AD.
“We value Avery Dennison not only for their expertise in delivering cutting-edge apparel solutions that drive sustainability, enhance operational efficiency and supply chain visibility, and create unforgettable brand experiences, but also for our shared belief in building a more innovative and transparent future for the apparel industry,” said Jianrong. We see this collaboration as an opportunity to co-develop more agile and responsible production models, combining our strengths to deliver greater value to our partners, communities, and the broader textile ecosystem.”
Eye on the Future
Officials from both companies see the new plant as laying the foundation for a more dynamic and sustainable future — one where global innovation and local collaboration will shape the next chapter of Vietnam’s textile industry.
“By combining our strengths, we are creating a future-ready manufacturing ecosystem that accelerates innovation, empowers brands, and drives sustainable growth across the apparel industry,” said AD’s Barton, senior vice president and general manager of Apparel Solutions, Solutions Group for Avery Dennison.