As the deadline for the European Union’s Digital Product Passport (DPP) approaches, retailers are continuing to partner with RFID solution companies to be in compliance.
Such is the case with Amundsen Sports and Trimco Group. A premium outdoor lifestyle brand, the retailer has partnered with Trimco Group to make early preparations for the new Ecodesign for Sustainable Products Regulation (ESPR) that is expected to be enforced from 2028.
Among several product and information requirements, the ESPR stipulates a DPP to be implemented. For this, vast quantities of data and information need to be collated, which can be a big challenge; nonetheless, Amundsen grabbed this opportunity with a trusted partner.
Trimco Partnership
Amundsen Sports CEO Antoine Thebault said Trimco has delivered a solution that aligns perfectly with their objectives.
“This initial pilot project allows us to explore the field of ESPR, without exhausting the organizational resources,” said Thebault in a statement. “This project is the first step in our journey towards full product transparency. Trimco supports us in finding the best solutions and has already demonstrated future benefits to management and stakeholders.”
Preparing for DPP
The Norwegian outdoor lifestyle brand will trial how they can be operationally and data-ready for the DPP by implementing it on their new 100% merino wool Hero’s Hide Collection base layer. The DPP is expected to provide consumers and authorities with information about the product, which will secure its access to the European market, and empower shoppers to make more informed purchasing decisions and sustainable, circular choices.
The QR code label on the garment in this first collection is a digital twin that shares fiber content and tier traceability, as well as garment images, bringing Amundsen’s first steps on its Ecodesign journey to life for shoppers and stakeholders alike.
Officials from both companies stressed an essential element of this trial is that all departments in Amundsen are involved. From IT to compliance, to operations, through to PR and Marketing teams, it has helped to pave the way to ensure Amundsen is really well prepared and ready to ensure goods access to the European market.
“The brand has a rich heritage of exploration and pioneership, so their future-centric approach to the ESPR & DPP journey, came as no surprise to us,” said Camilla Mjelde, Compliance & Sustainability Director at Trimco Group. “By starting preparations and exploring the opportunity early, Amundsen can take full advantage of the many benefits that this digital tool offers, helping them navigate upcoming requirements with confidence.”