Spectrum Marketing & Communications is a boutique marketing communications firm specializing in the automatic identification and data-collection (AIDC) market. Unlike other firms, Spectrum’s account team comprises senior-level, AIDC- industry researchers, strategists, writers, and media practitioners. This deep, domain expertise and hands-on business model enables Spectrum to deliver outstanding results and superior client service at an affordable price. Spectrum offers a wide variety of services, including research, consultation & strategic planning, content development, public relations, media buying and complete graphic design and production. For more information, visit www.spectrum-marketing.net
