Julie Vargas, Director, Global RFID Market Development, Food and Intelligent Labels, Avery Dennison

By Mark Roberti

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Julie Vargas leads Avery Dennison’s Global RFID Market Development team for the food sector, in which RFID is building new capabilities for supply chain traceability, inventory optimization and convenience retail. Her global team drives accelerated market adoption of the core use cases for digital identity in food service, grocery and supply chains worldwide.

Julie joined Avery Dennison in 2011 and has spent the past decade at the intersection of digital and physical retail. As the company’s director of digital solutions, she led brand and retail partnerships in on-product innovation and helped shape the vision for the “Internet of Clothing.” During her tenure at Avery Dennison, Julie has also partnered with apparel and footwear retailers and brands to implement innovative RFID strategies. Prior to joining Avery Dennison, she led product and business development for interactive RFID experiences in Latin America and was a senior analyst at Coach, where she helped launch the company’s “buy online, pickup in-store” (BOPIS) program.

Julie has shared her expertise at global events, including SXSW, the Economist Feeding the Future, Greenbiz VERGE, the GS1 Digital Convergence Forum, PI Apparel, RFID Journal LIVE!, the Internet of Things Summit and Label Summit Latin America. She holds a BA degree from the University of North Carolina at Chapel Hill.