PR Firm Uses RFID to Create Buzz at Event

By Doug

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A multinational communications and public relations firm created an RFID campaign to bring attention to its customer’s brand during fashion week. Every visitor was given a RFID wristband through which he or she could automatically share updates of the fashion week with their network of family and friends on Facebook and Twitter. The campaign created interest across online platforms, generating a number of conversations and impressions on social-media platforms. Learn how RFID enabled the brand to increase engagement levels among consumers, designers, fashion enthusiasts, buyers and other stakeholders.