This award will be given to the end-user company that has best used RFID technology to enhance an existing product or service. The winner will be the company that demonstrates how it is using RFID to provide additional value to its customers. The three finalists, selected by an independent panel of judges, will each have 15 minutes to make a presentation: Clarisonic, for its use of NFC technology in the handle of its Clarisonic Smart Profile skin-cleansing device to interrogate the attached brush and set up specific treatment protocols dependent on brush type; Kuehne+Nagel, to provide active and real-time temperature monitoring of temperature sensitive pharma and health-care products in transit during intercontinental transportation; RSH Energy, for its use of RFID to enhance pipeline construction by identifying sections of pipe, their unique characteristics and their GPS location.
