All Logistics Are Customer-Facing: RFID’s Growing Role in Supply Chain Operations

By Doug

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Changing consumer preferences, new technologies and ways of shopping, and constant
product innovations are putting tremendous pressure on retail supply chains. This creates
new challenges for supply chain leaders, but can open enormous opportunities for those who
make the right strategic decisions. Auburn University’s Dr. Brian Gibson shares insights from the 6th Annual Retail Supply Chain Study, with specific recommendations for retailers to improve demand planning, omnichannel fulfillment and shopper experience.