Bill Hardgrave, Dean of Auburn University’s College of Business, to Speak at RFID Journal LIVE! Brasil 2015

By RFID Journal

The preeminent expert on RFID in retail will share his insights on Oct. 7 in São Paulo at RFID Journal's fourth annual Brazilian event.


RFID Journal, the world’s leading media and events company covering radio frequency identification (RFID), announced today that Dr. Bill Hardgrave, Dean and Wells Fargo Professor at Auburn University’s Raymond J. Harbert College of Business and founder of the school’s RFID Lab, will be a featured speaker at this year’s RFID Journal LIVE! Brasil conference and exhibition, which will be held on Oct. 7-8 at the Espaço APAS convention center, located in São Paulo.

Hardgrave will discuss how RFID can offer companies with brick-and-mortar stores a chance to use technology to disrupt online retailers, by providing them with the inventory visibility necessary to become true omnichannel retailers, and to use stores as warehouses for same-day deliveries. Attendees will hear how RFID should be properly viewed and deployed in the retail environment.

Bill Hardgrave

“Dr. Hardgrave’s research team did the groundbreaking work that quantified the improvement in inventory accuracy that could be achieved via RFID,” said Mark Roberti, RFID Journal’s founder and editor. “He continues to be consulted on many deployments and has helped many retailers. We are very pleased that he will be sharing his profound insights with our audience at this year’s LIVE! Brasil conference.”

This event, produced by RFID Journal and cornerstone-sponsored by Hewlett-Packard Brasil, will showcase leading end users presenting real-world case studies. These presentations, offered in Portuguese (with English translations), will highlight how businesses are employing radio frequency identification, and where they are achieving real benefits from the technology. The content is designed to help Brazilian companies that are considering using RFID to address business challenges, determine the optimal RFID technology for their needs, learn best practices from early adopters, find the right technology partners and move forward with deployment. Attendees will also have the opportunity to meet the leading technology firms and view their latest solutions.

The conference sessions will cover a wide variety of applications relevant to businesses in retail, manufacturing, logistics and other industries. These applications include asset tracking, inventory management, monitoring work-in-process, boosting shipping accuracy, RFID-enabled kanban systems and supply chain management.

Other exhibitors include Acura Global (silver sponsor), HID Global (silver sponsor), Honeywell (silver sponsor), Siemens (silver sponsor), CCRR, CEITEC, CISC Semiconductor, Mühlbauer Group, ThingMagic and Tristar Solutions.

More information is available by visiting the LIVE! Brasil website,, or by contacting attendee registration via e-mail ( or phone (+1 631-249-4960).