At Reeperbahn Music Festival, Beacons Serve as Digital DJs
The Logbook tool in the festival’s mobile app leverages beacons to create playlists for attendees of the music industry event, which features hundreds of musicians.
Could Cheap Oil Derail Ag Tech?
Internet of Things technologies hold great promise for the agriculture industry, but they’re not always an easy sell.
Macy’s Launches Pick to the Last Unit Program for Omnichannel Sales
As a result of its confidence in its RFID-based inventory data, the retailer is now selling products down to the final unit in stock at its stores.
Building a Better Mouse (or Raccoon, Skunk, You-Name-It) Trap With IoT
Remote monitoring systems have given pest-control agencies near-real-time visibility into the status of animal traps, reducing fuel and labor costs.
Rebecca Minkoff Adds RFID to More Stores, Boosts Sales
The technology enables shoppers to enjoy a personalized experience with recommendations based on the items they select.