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Consumer Packaged Goods News

RFID Journal covers how RFID technologies and applications are being used by Procter & Gamble, Unilever, Walgreens and other to track goods in the supply chain and better manage replenishment and promotions.

L'Oréal Italia Prevents Warehouse Collisions Via RTLS

An active RFID solution ensures forklift operators are alerted when they near another vehicle or pedestrian, as well as to provide data analytics about any near-misses.

Consumer Packaged Goods Case Studies

Post Foods Adds NFC to Cereal Marketing Mix

Concertgoers accessed custom songs and video with their smartphones.

Consumer Packaged Goods Features

RFID Journal LIVE! Europe—UK Report

At RFID Journal's first event in London, presenters explained how businesses can employ radio frequency identification technologies for a variety of applications in retail, manufacturing, supply chain and marketing. View the presentations from the event.

Consumer Packaged Goods Editor's Notes

The Way Forward

For RFID technology to truly deliver on its promise, industries must come together and agree on standards.

Consumer Packaged Goods Expert Views

No Free Lunches With RFID

We must balance the cost of information with improvement in decisions and actions.

Consumer Packaged Goods How To Articles

How to RFID-Enable Your Warehouse

These six steps will help you determine whether RFID is the right option for your warehouse operations—and, if so, how to proceed along the path to deployment.

Consumer Packaged Goods Videos

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