How Can RFID Vendors Influence End User Opinions of Them?

End user perceptions of RFID vendor companies are strongly shaped by systems integrators, analysts, researchers and media, according to a study. End users rate these industry professionals as stronger influences than RFID vendors themselves. Vendors are advised to target them — instead of targeting end users directly — in their marketing and branding efforts.

Does RFID Affect Drug Efficacy?

What impact does radio frequency identification have on the ability of pharmaceuticals to produce their desired results? —Name withheld ——— The U.S. Food and Drug Administration (FDA) has tested the impact of ultrahigh-frequency (UHF) RFID systems on insulin. RFID...

Savi Celebrates, Innovates with New RFID Products

Savi celebrated 20 years as an RFID solutions provider by introducing three new products that enhance the company’s ability to provide global tracking and visibility. This article introduces the new products and Savi’s perspective on how markets are changing.

Standardizing RFID Standards

GRIFS will hold a meeting in Washington on June 30 and July 1, 2009, to facilitate collaboration among organizations creating global RFID standards.