RFID JOURNAL

Latest Posts

Part 8: Turbo-Charged Marketing

RFID technology will give retailers a rich new vein of data to mine and create opportunities to do one-to-one marketing in the store. But building the IT systems needed to…

News February 23

One-to-One Reality

RFID will create an extraordinary new opportunity to market to consumers while they shop.

Editor's Views February 23

For ROI from RFID, Size Matters

A new report by Nucleus Research says the biggest return on investment from an RFID deployment goes to the biggest companies.

News February 20