Avery Dennison, PervasID, Beontag: RFID News Roundup

Published: May 9, 2024

Avery Dennison Expands AD Pure Line

Avery Dennison recently expanded its AD Pure range, a portfolio of inlays and tags which are entirely PET plastic-free.

The inlays and tags are sustainably produced with innovative antenna manufacturing technology. The antenna and chips are applied directly on paper, making the range 100% plastic-free. The inlays and tags offer substantial carbon footprint savings of 70-90% compared to traditional inlay manufacturing processes, as verified by independent Life Cycle Analysis (LCA) studies.

The five products in the expanded range include AD Midas FlagTag U9 Pure, AD Dogbone U9 Pure, AD Belt U( Pure, AD Web U9 Pure, and AD Miniweb U9 ETSI Pure.

Mathieu De Backer, Vice President Innovation & Sustainability, Avery Dennison, believes the expanded range is “a more sustainable option which can be applied across multiple segments and applications. Crucially, this supports clients with their recycling initiatives, as well as their respective carbon footprint and waste reduction programs.”

PervasID Expands its Headquarters

PervasID announced plans to expand from its Cambridge HQ to Sedgefield’s NETPark in England.

Peter Oram, PervasID chief executive, said the move to NETPark is no better place to grow than within an established tech community.

“It’s a real hub within the region for talent and collaboration and we really want to be part of that success story,” said Oram. “I’m from the North East so I see first-hand the amazing things happening here on our doorstep and I’m really looking forward to seeing how we can thrive alongside other ambitious innovators.

Sarah Slaven, Business Durham managing director, noted the PervasiID’s cutting-edge RFID technology perfectly complements the ecosystem of forward-thinking businesses at NETPark.

“NETPark offers a unique environment that fuels collaboration and growth, along with access to top talent and our dedicated business support network in Business Durham,” stated Slaven.

Beontag Names Srinivasan to New Senior Leadership Post  

Beontag has appointed Sucharitha (Suchi) Srinivasan as Global Vice President of Beontag’s Digital Transformation Enabler (DTE) business.

In the new role, Srinivasan will lead Beontag’s business unit focused on a wide range of IoT enablers and smart tags, such as RFID, NFC and BLE, to connect billions of items worldwide. Srinivasan will play a fundamental role in expanding the diversification strategy of the DTE business, in leveraging sustainable solutions, and in growth the business unit in key markets.

The executive will be based in the U.S. and report directly to Beontag CEO, Ricardo Lobo. Her appointment comes as the company, who is embarking with significant investment in infrastructure, technology, and R&D planned for the North American market, noted company officials.

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