This award will be given to the end-user company that has demonstrated the best use of Near Field Communication (NFC) for consumer or other applications. The finalists, selected by an independent panel of judges, will each have 15 minutes to make a presentation. The 2014 finalists are:
- Post Foods, for its use of NFC cards to engage customers and generate brand loyalty at a summer concert series
- RPH Engineering, for a system of locking firearms for safety and allowing owners to open the box using an NFC tag
- Zebra Technologies, for a solution that employs NFC technology to enable printer buyers to quickly access technical support documents
