Brand Matters—at Least to Some RFID Companies
Those firms that have the greatest brand recognition are the ones putting the most effort into burnishing their brand’s image.
Those firms that have the greatest brand recognition are the ones putting the most effort into burnishing their brand’s image.
French mobile operators expect to ship 1 million NFC handsets in 2011; Zebra divests Navis and parts of WhereNet; Surfaceslab intros RFID-enabled Smart Panel for hanging apparel; Smartrac buys into Indian RFID company; DockOn adds circular polarized antenna designs to portfolio; Alliance Tech to take over Fish’s trade show and conference business; TagMaster partners with 7iD.
The pediatric facility is using AeroScout’s technology to ensure equipment can be located quickly as patients require treatment, and to track their maintenance.
The potential gains lie not in radio frequency identification itself, but in how you use the technology.