Applying User-Centered Design to NFC-Enabled Experiences

By Doug

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Near Field Communication can solve problems and create unique user experiences, but a strong understanding of users and their needs is important to ensure that an application brings value. W.illi.am/, a leading digital firm in Montréal, Canada, was mandated to create a compelling brand experience at OFF 2012, MTL Infopresse's conference on business and creativity. The solution that w.illi.am/ developed was an ecosystem consisting of NFC bracelets, N...

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