RFID Journal and Univ. of Arkansas’s RFID Research Center Offer Cold Chain Preconference

By Andrew Price

The seminar will be held April 30, and the live demonstrations in the Exhibit Hall will be conducted from May 1 to May 2, at Disney’s Coronado Springs Resort in Orlando.

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diate Release

March 1, 2007

For more information, contact:

Kenny Nova

RFID Journal



New York, March 1, 2007 — RFID Journal, the world’s leading media and events company covering radio frequency identification (RFID), today announced that it is partnering with the University of Arkansas’s RFID Research Center to host a pre-conference seminar, “RFID in the Cold Chain,” at RFID Journal LIVE! 2007. The RFID Research Center will also demonstrate five applications of RFID technology in the event’s 86,000 sq.-ft. exhibit hall, April 30 to May 2, in Orlando, Florida, at Disney’s Coronado Springs Resort.

The RFID Research Center is renowned for a seminal study it conducted into the application of RFID technology at Wal-Mart. The study revealed that RFID helped reduce out of stocks by 16 percent across the board and as much as 60 percent on some fast-moving items. The center has built one of the world’s most sophisticated RFID labs, with conveyor systems and a simulated store and refrigerators where it tests cold chain applications.

RFID Journal introduced exhibit hall demonstrations at its fourth annual event in 2006, and they were met with great enthusiasm from attendees. This year, the RFID Research Center will run five important demonstrations:

• Using RFID Temperature Sensors

• Optimizing Tag Location On A Carton

• Choosing Stationary Versus Mobile Readers

• Tagging Individual Items

• Leveraging RFID Data

The RFID Research Center is also conducting a pre-conference seminar on April 30th featuring the use of RFID in the Cold Chain. During the seminar, Bill Hardgrave, Director of the RFID Research Center, and Jean-Pierre Emond, Co-director, IFAS Center for Food Distribution and Retailing, University of Florida, will explain the role of RFID in the cold chain and quantify the potential benefits.

Christopher Hook, co-leader of Wireless & Sensor Solutions at Deloitte Consulting, will discuss and introduce the concept of the “intelligent cold chain” as well as provide a general description of using temperature logging RFID tags on fresh produce. He will also present key findings from a temperature monitoring project and observations on what the findings mean to the handling of fresh produce from farm to customer.

David Barrack, senior director of RFID and Sensor Technologies at Sybase-iAnywhere will explain how to develop an IT infrastructure that allows companies to leverage RFID and sensor technologies in the cold chain. Additionally, Richard A, Mosley, systems design and development director at C.H. Robinson Worldwide, a leading third-party logistics provider, will explain how his company is using RFID today to improve cold chain management and deliver value to its customers.

“We are pleased to be working with RFID Journal to educate companies about how RFID can be used successfully today,” said RFID Research Center Director Hardgrave. “This is an opportunity for us to showcase the work we’ve done in the lab and help others to better understand the technology.”

“At this early stage of RFID adoption, it’s very important to educate people about how and where RFID can be used profitably today,” said Mark Roberti, founder and editor of RFID Journal. “Bill Hardgrave and the folks at the University of Arkansas have done tremendous work and our attendees will benefit from both the sessions Bill is involved with and the demonstrations on the exhibit hall floor.”

Company representatives interested in attending RFID Journal LIVE! may register online by going to http://www.rfidjournalevents.com/live/.

For sponsorship information, please contact John DelMauro, VP of Sales, at

About RFID Journal

RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—in print, online and at face-to-face events. www.rfidjournal.com

About the University of Arkansas RFID Research Center

The RFID Research Center officially opened its laboratory, located in the Fayetteville Industrial Park, on June 10, 2005; receiving total commitments of cash and gifts-in-kind dedicated toward the RFID Research Center totaling $2 million. The center is housed in the Information Technology Research Institute in the Sam M. Walton College of Business at the University of Arkansas. In September 2005, the RFID Research Center laboratory became one of only four labs worldwide—and the only academic lab—to receive Performance Test Center accreditation from EPCglobal North America, which leads the development of industry-driven standards for the Electronic Product Code to support the use of RFID in today's fast-moving, information-rich trading network. For more information, please visit http://itri.uark.edu/RFID/.