Luxury Brands Embrace Digital Technologies
As Gen Z gains spending power, luxury brands are employing augmented reality, virtual reality and other digital tools to relay their stories.
As Gen Z gains spending power, luxury brands are employing augmented reality, virtual reality and other digital tools to relay their stories.
The technology has implications far and wide, but it’s also something users can have fun with if they think outside the box.
Wireless locks, touchless solutions and cross-platform integrations are among the trends we’re currenting seeing in physical security.
Hospitals are employing a solution from Mobile Aspects that provides channel drying for high-value, reusable endoscopes, while tracking the devices via HF RFID so they can be easily located, with their digital record captured, and be handled less often.
Blockstore Group discusses its vision for reducing food waste for grocery retailers.
Venroy is among the fashion companies testing a solution from Flagship that leverages Energous wireless charging devices and Wiliot’s battery-free Bluetooth tags attached to merchandise for real-time in-store visibility.
Fat Lip Pizza features iPourIt RFID self-serve tap; Touch ‘n Go, Shell Malaysia enable RFID gas pump payments; ClearBlade unveils IoT software-as-a-service platform; Cantaloupe, MSU study shows contactless payments soaring; Lord Hobo Brewing Co. deploys Preddio digital twin tech; IIC extends IoT security maturity model.
PragmatIC and several U.K. retailers and beverage brands are reviewing the results of an eight-week pilot that tracked the receipt, sale and recycling of containers, with a return rate of 68 percent.
Brazil’s Bank Itaú understands that tags for automatically paying parking lot fees and tolls offer amenities that benefit its brand.
RFID could help the retail chain meet its current challenges, yet the company has not followed its competitors’ example in embracing the technology.