Kimberly-Clark Gets an Early Win

Kimberly-Clark Gets an Early Win

The global health and hygiene company is using RFID to track promotional displays of its incontinence products. The result? K-C has improved its execution of in-store promotions by more than 20 percent, which should lead to increased sales.

RFID World Reveals Opportunity Outside Mandates

This year’s RFID World demonstrated that vendor and end-user focus has shifted away from compliance, to the point that asset tracking and closed loop implementions have established themselves as the applications de jour for the RFID industry.

RFID News Roundup

Alien unveils faster encoding scheme; ADT introduces new RFID mobile cart; Tyco Electronics introduces passive RFID stands with integrated readers and antennas; tagmakers roll out new UHF, HF inlays; Atmel launches LF RFID microchip; Fluensee offering asset-tracking startup kit; American RFID Solutions upgrades RF tool; IBM upgrades Premises Server.

RFID World 2007 Announcement Wrap-Up

The RFID World exhibition and conference was held this week in Dallas, and the RFID Update team was on site to cover this leading industry event. Today’s dispatch focuses on the announcements that were made at the show.