Digital frame uses NFC to receive photos from mobile devices; U.S. customs agency completes RFID implementations at Washington and Arizona border crossings; Infineon adds PJM Light RFID chip to its product portfolio; Army hospital gets RTLS to track assets; Awarepoint raises $13.3 million in VC funding; Indian RFID vendor intros active UHF RFID tag.
Companies seeking to market niche RFID products or services should target customers narrowly to save money and increase conversions.
The group says its software works with any reader, automatically adjusting the device’s power to prevent tag signal collisions, even when numerous tags are close together.
The networking and communications equipment company has been exploring how RFID can help it to improve supply chain management, asset tracking and usage, and reverse logistics.
The Fraunhofer Institute for Circuits and Systems is extensively testing RFID in casings, facades and insulation, among other uses, to learn how the technology can improve pre- and post-construction.
The mobile service provider association has called for Near Field Communications functionality to be built into commercially available mobile handsets in mid-2009, but the plan is unlikely to become a reality unless service providers begin placing orders.
Based in Germany, Joke Event employs EPC Gen 2 tags to track chairs, sound equipment, lights and thousands of other items it rents to customers for parties, corporate gatherings, shows and trade fairs.
At last week’s RFID Track and Trace Health Care Summit, there was a great deal of focus on what state governments and the FDA will require the pharmaceutical industry to do, and less emphasis on the business value of RFID.
Some marketers claim print is dead, but our experience says the print medium is a critical component of any marketing plan.
Some marketers claim print is dead, but our experience says the print medium is a critical component of any marketing plan.