Narrowcast for RFID Customers
Companies seeking to market niche RFID products or services should target customers narrowly to save money and increase conversions.
Missouri S&T Scientists Develop Software for Improving Read Rate
The group says its software works with any reader, automatically adjusting the device’s power to prevent tag signal collisions, even when numerous tags are close together.
Cisco Testing, Deploying RFID on Multiple Fronts
The networking and communications equipment company has been exploring how RFID can help it to improve supply chain management, asset tracking and usage, and reverse logistics.
German Research Institute Tests RFID in Construction
The Fraunhofer Institute for Circuits and Systems is extensively testing RFID in casings, facades and insulation, among other uses, to learn how the technology can improve pre- and post-construction.
GSM Association Calls for NFC-Enabled Cell Phones
The mobile service provider association has called for Near Field Communications functionality to be built into commercially available mobile handsets in mid-2009, but the plan is unlikely to become a reality unless service providers begin placing orders.
Events Production Company Uses RFID to Keep Organized
Based in Germany, Joke Event employs EPC Gen 2 tags to track chairs, sound equipment, lights and thousands of other items it rents to customers for parties, corporate gatherings, shows and trade fairs.
Pharma Ponders a Track-and-Trace System
At last week’s RFID Track and Trace Health Care Summit, there was a great deal of focus on what state governments and the FDA will require the pharmaceutical industry to do, and less emphasis on the business value of RFID.
How to Market RFID Products, Part 2
Some marketers claim print is dead, but our experience says the print medium is a critical component of any marketing plan.
How to Market RFID Products, Part 2
Some marketers claim print is dead, but our experience says the print medium is a critical component of any marketing plan.
RFID Is the Key to Electric Vehicle Recharging Stations
In California, Coulomb Technologies is installing its Smartlet charging stations, accessible by means of a customer card containing a high-frequency passive tag.