FourKites, Chorus Launch Digital Twins for Supply Chains

Published: June 5, 2025

FourKites and Chorus have formed a strategic partnership to provide enterprises with enhanced supply chain visibility and digital inventory management.

The collaboration integrates Chorus’ item-level sensors and artificial intelligence (AI)-powered orchestration tools with the FourKites Intelligent Control Tower platform, which together create digital twins combining real-time supply chain events with granular package insights.

Traditional tracking systems have struggled to provide real-time, granular information at the package or SKU level, leading to costly inefficiencies, according to officials from both compnaies.. The partnership seeks to address these gaps by leveraging advanced technology for more accurate and timely inventory monitoring with the goal to reduce inventory carrying costs, prevent stockouts and overstock, mitigate theft and damages, optimize safety stock levels, and improve service performance.

Tracking Inventory by a Digital Twin

Mathew Elenjickal, founder and CEO at FourKites, noted companies for decades have tried to solve inventory problems with software that can’t accurately represent what’s happening in the physical world.

“With Chorus, we’re creating a dynamic digital twin of inventory in motion and at rest, enabling our AI engines to not just recommend better decisions, but autonomously execute them,” said Elenjickal in a statement.

Detailing Chorus and FourKites Partnership

The offering from the companies starts with Chorus’ Seeker labels generating item-level data on the condition and location of goods, offering AI-driven inventory management covering not just inventory at rest but goods in transit. Meanwhile, Chorus’ Trip Intelligence system extends visibility into ongoing fulfilment, providing asset-level estimated arrival times and real-time anomaly detection to help prevent delays or losses.

By linking Chorus’ sensing technologies and real-time analytics with FourKites’ supply chain network and digital shipment twins, businesses can access what the companies describe as a “unified view of their supply chain” with improved accuracy, consistency, and reduced latency compared to existing tracking systems.

“By combining Chorus’ item-level visibility and highly granular ML models with FourKites’ AI-powered automations, we’re creating a nervous system for the modern supply chain that can react and optimize without human intervention,” said Suresh Vishnubhatla, Chief Executive Officer at Chorus.

New Offerings from FourKites

Through the alliance, FourKites will launch two new modules within its Intelligent Control Tower. The first, Precision Inventory Twin, will enable real-time digital representation of physical inventory, including condition tracking.

The second, Dynamic Inventory Orchestration, uses AI to automatically optimize where inventory is kept, reduce waste, and lower working capital requirements, all while targeting improved service levels.

The partnership’s initial focus addresses two critical management segments: critical goods inventory and consigned inventory. The critical goods inventory management, focused on sectors such as pharmaceuticals, high technology, and medical devices, often have disconnected systems and inaccurate data have resulted in either over-supply or frequent stockouts—both with significant cost implications.

Meawhile, consigned inventory management is for firms with substantial capital tied up in stock, where losses from product expiry and unnecessary buffer stocks can reach tens to hundreds of millions of currency units annually.

Timing of Rollout

Executives from both companies said customers who implement the joint solution are expected to benefit from reduced product loss and waste through condition monitoring, lower safety stock levels while retaining service quality, improvements to working capital, automated inventory balancing and optimization, and greater supply chain resilience via predictive disruption management.

The partnership comes at a time when supply chain volatility and complexity are challenging companies globally. Research from McKinsey suggests that digitizing supply chains could reduce operational costs by up to 30 percent and decrease inventories by as much as 75 percent. And inventory distortion currently costs companies $1.77 trillion annually According to research from IHL Group.

“The future of the supply chain is autonomous, but autonomy requires the fusion of physical and digital worlds and properly informed ML models,” said Vishnubhatla.

The first integrated modules from FourKites and Chorus’ alliance will be available for select customers in the second quarter of 2025, with broader general availability planned for the third quarter of the same year.