Formerly marketed as a solution from SML Group (as SML IIS), the business unit behind the Clarity product suite has rebranded as ClarityRFID.
ClarityRFID enterprise-class software is engineered and deployment-proven for vertical retailers and brand owners, establishing it as one of the market’s leading item-level RFID solution.
The Texas-based is a global solutions provider of item-level RFID solutions, delivering results and a rapid return on investment (ROI) to brands in the new era of retailing. With a presence in over 60 countries and more than 9,000 stores and distribution centers, the company manages over 100 billion items on its Clarity platform.
Frew Comments
The rebrand is backed by a comprehensive brand suite differentiating its software and services offerings from the products offered by the broader SML Group. Clarity manages more than 600,000,000 unique items per week in Clarity Store and Supply Chain.
“This rebranding allows ClarityRFID to stand on its own as a comprehensive RFID solutions provider delivering compelling results, including substantial ROI, for Clarity customers around the world,” said Dean Frew, President of RFID Solutions Division at SML Group, in a statement.
ClarityRFID History
Originally known as Xterprise, SML Group acquired the Clarity suite in June 2013. In the intervening years, Clarity has grown from five modules for retail stores to a comprehensive solution including supply chain (Clarity Supply Chain) and store functionality (Clarity Store) from item-level inventory stock counts to cutting-edge solutions to improve customer experience with smart fitting rooms and on-floor technology (Clarity Experience), delivering significant ROI to customers across the retail spectrum.
Initial elements of the ClarityRFID brand include a modernization of the existing Clarity logo, inspired by the technology leveraged by the platform, RFID, with concentric rings representing radio waves forming a “C” signifying a clear path forward for users of the Clarity solution. The logo features the company’s new tag line—Transformation Starts with Accuracy.
“We’re excited to move forward as a distinct operation, expanding our reach around the world and continuing to serve our customers with best-in-class software and services,” said Frew.