RFIDJournal.com’s Best of 2023: L’Oréal Automates Pop-Up Store with RFID

By Claire Swedberg

The cosmetics company's Düsseldorf site displayed and sold products using Avery Dennison UHF RFID on-metal tags to identify products, with Payfree's RFID payment system for seamless checkout.

Editor's note: As we get toward the end of 2023, RFIDJournal.com is looking back at some of the top stories that we published in the last year. A L'Oréal pop-up store in Düsseldorf, Germany, deployed radio frequency identification (RFID) late last year to enable self-checkout in an environment that offers a variety of technological challenges. The store's makeup and fragrance products are small, with highly stylized metallic packaging that often co...

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