This award will be given to the end-user company that has demonstrated the best use of RFID technology to improve its manufacturing, supply chain or retail operations. The winner will be the company that best demonstrates how RFID is delivering real value to shareholders. The finalists, selected by an independent panel of judges, will each have 15 minutes to make a presentation. The 2014 finalists are:
- Marks & Spencer, for its use of item-level RFID to improve on-shelf availability at all of its stores
- Bechtel, , for its use of thousands of active RFID tags to manage materials for the construction of three mega-size industrial projects off the coast of Western Australia
- BP International, for its use of passive RFID and hybrid GPS tags to track construction materials globally for a major capital project
- Colcafé, for an RFID system that provides increased visibility—from raw materials through production and storage to shipping
