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Sports Fans Use RFID to Pay and Play

A group of season ticket holders at Atlanta’s Philips Arena can use RFID-enabled cell phones to download video clips and pictures of players—and, eventually, to make purchases.

RFID News Roundup

Dow joins EPCglobal; Gartner says RFID to grow to $3 billion in 2010; Zebra announces Gen 2 firmware availability; Symbol, Vue developing item-level tracking solutions; RFID in China: uneven growth; Gen 2 start kits from Avery Dennison Printer Systems; ToP Shop selling Rafsec, other RFID goods; NCR partnership targets Mediterranean market; Inside Contactless raises €9 million.

Leaders Focus on Retail Store for RFID Benefits

ARC Advisory Group’s Chantal Polsonetti herein argues that manufacturers under mandate should follow the lead of their top-tier counterparts with respect to RFID benefits: focus less on warehousing and distribution and more at the end point of the supply chain, the retail store.

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