Key Takeaways:
- Identiv’s ID-Safe NFC tags ensure product authenticity, tamper detection, and secure traceability across various industries.
- The portfolio includes tamper-evident and tamper-proof tags, enhancing trust and security throughout the product lifecycle.
Identiv announced on April 20 the expansion of its ID-Safe product family, a portfolio of advanced HF and NFC tags designed to support product authentication, tamper detection, and secure traceability across a number of industries.
As companies work to address rising counterfeiting, diversion, and product fraud, there is growing demand for solutions that can verify product authenticity, confirm package integrity, and provide visibility across the product lifecycle. Identiv’s ID-Safe portfolio addresses these challenges by combining NFC-based product identity with advanced tamper detection and secure authentication, according to company officials.
By embedding secure NFC technology directly into tags, ID-Safe transforms product labeling into a digital trust layer— enabling companies to confirm that a product is genuine, verify that it has not been opened or altered, and enable secure digital interaction using standard NFC-enabled smartphones or readers.
Why ID-Safe Provides Trust
Andreas Walsner, Global Vice President Sales, Identiv, said the new product comes as trust in physical products can’t be assumed anymore and consumers want it verified.
“ID-Safe brings together secure NFC-based identity, tamper detection, and tamper-proof design to enable companies to confirm authenticity and product integrity at any point in the lifecycle, anywhere those interactions occur” said Walsner in a statement. “It allows organizations to detect interference, prevent fraud, and establish trusted product identity anywhere it matters— from manufacturing through distribution to the point of use— while supporting secure, scalable deployment across real-world operations.”
Explaining the Tamper-proof Tag Technology
Each ID-Safe tag is encoded with a unique identity that can be linked to cloud-based systems, creating a digital twin of the product. Throughout thr supply chain, stakeholders can scan the tag to confirm authenticity and verify that the product remains unopened.
Once a package is opened or tampered with, the tag registers an irreversible state change, via a broken antenna or altered electrical signal, to clearly indicate the product has been compromised.
The ID-Safe portfolio includes a range of NFC tag configurations designed to support diverse applications across pharmaceutical, healthcare, retail, food and beverage, electronics, and smart packaging environments. These include tamper-evident NFC labels that detect and record package opening events, as well as tamper-proof tags with destructible antennas that prevent removal, reuse or product refilling. Select configurations support encrypted authentication using high-security NFC chips, enabling protection against cloning and advanced counterfeiting.
What Companies are Already Using ID-Safe
The portfolio is designed to help organizations address critical product security challenges, including counterfeiting, gray market diversion, warranty and returns abuse, and product refilling and resale fraud. By making product authenticity and integrity verifiable in real time, ID-Safe helps protect brand value, improve recall and compliance processes, and strengthen trust across the supply chain and with end users.
The ID-Safe portfolio includes multiple configurations with options for different chip types, memory capacities, and form factors. The products are already deployed in NFC-based anti-counterfeiting smart packaging solution for luxury wine producers and collectors, developed in collaboration with ZATAP and Genuine-Analytics.
“Companies can’t afford uncertainty when it comes to product authenticity and integrity,” concluded Walsner. “ID-Safe provides a practical way to verify products, detect tampering, and prevent fraud— including refilling, diversion, and unauthorized resale— while enabling secure interaction throughout the product lifecycle. It’s a critical step toward making physical products more secure, traceable, and trusted.”