May 23, 2022RFID’s proliferation into new merchandise categories and new retail formats is quickly putting it onto the agenda of many more executives. In apparel and footwear, where RFID took root quickest, it has already shaped the fortunes of brands and retailers that embraced it (or ignored it). Marshall Kay is the founder of RFID Sherpas, a retail-focused management-consulting practice. In 2020, he coined the term “RFIQ.” Kay writes for Forbes as a Ret...
BASIC
THIS RECORDING OR VIDEO IS AVAILABLE TO BASIC MEMBERS. PLEASE LOG IN TO VIEW IT. IF YOU ARE NOT CURRENTLY A SUBSCRIBER, PLEASE CLICK HERE TO SIGN UP.
