Retailer Increases Customer Engagement With Bluetooth Beacons

By Doug

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Lifestyle retailer Alex and Ani has deployed Bluetooth beacon technology at all 40 of its branded stores as a means of better reaching out to customers with a "virtual tap on the shoulder." In so doing, the multi-channel retailer hopes to better engage with customers, by sharing content and sending data directly to their mobile phones while they shop. The solution consists of one to three beacons at each store that transmit a unique ID number to cust...

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