Innovative Marketing: Improving Sales With NFC

By Doug

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A bottling plant for Pepsi, one of the world's largest beverage companies, has conducted a regional promotion by replacing 200,000 of its reusable transportation assets (known as shells) with NFC-enabled versions that also come with a QR code label. Logistics firm Rehrig Pacific provided the assets, supporting software and Web services for the project. Pepsi then used the assets in the transport and merchandising of the product (2-liter bottles of so...

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