Innovation: Downtown Stores Use BLE to Improve Customer Service

By Doug

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Merchants in two Canadian cities have deployed Bluetooth Low Energy (BLE) beacons in conjunction with an app enabling shoppers to top off payments on their parking meters. The solution consists of beacons and a free app, known as HotSpot Parking, which can be downloaded on a user's BLE-enabled smartphone. The app enables shoppers to view notifications about their parking payment status and pay for extra minutes, as well as receive promotional informa...

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