RFID Weekly News Roundup May 28, 2009
Announcements from Europe highlighted a relatively quiet week in the RFID industry, which also saw new information products released to help RFID buyers and integrators.
New Belgium Brewing Rolls Out RFID to Track Kegs
The company expects the system will decrease the man-hours spent tracking the kegs and the product they contain, as well as reduce the need to order extra kegs.
Highlights from Baird’s RFID Monthly for May
Baird has published the May edition of . The 17-page document is a worthwhile read for anyone requiring an overview of the industry’s last 30 days. For those without time to do so, we have reprinted here the report’s summary.
New Research Papers from the University of Arkansas
The RFID Research Center has released a report on the feasibility of item-level tagging in the apparel sector, and another on the politics of RFID.
Narrowcast for RFID Customers
Companies seeking to market niche RFID products or services should target customers narrowly to save money and increase conversions.
“RFID Is an Evolutionary Dead End”
Tim O’Reilly, founder of O’Reilly Media and coiner of the term “Web 2.0,” says we won’t need RFID. Here’s why he’s wrong.
H&M Bay Cools Its Freight With RFID
EPC Gen 2 passive tags enable the shipping company to track the location of temperature-sensitive goods at its new cold-storage facilities, and to share that information with its customers.
Hex Is Not the Standard
EPC Gen 2 RFID buyers beware: Just because hardware is certified as interoperable does not mean its applications are interchangeable.
Best Practices in RFID
The three end-user companies that won our 2009 RFID Journal Awards are quite different, yet all had similar strategies leading to their success.