RFID Helps Mondelez Market Its Trident Gum
The company is testing how smartphone apps and Bluetooth beacons can deliver benefits to college-age consumers and the university canteens where they purchase chewing gum.
Hong Kong: The First Cashless Society?
The use of the RFID-enabled Octopus card is so prevalent that it is quickly replacing cash for many transactions.
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The industry group RFID in Europe Network is trying to assess interest in RFID technology. Please take a moment to help them out.
IDriveThru Leverages Toll-Tag Technology at Drive-Through Restaurants
The system uses the E-ZPass toll tag already installed in a customer’s car to provide personalized service and electronic payment.
RFID News Roundup
Kontakt.io unveils Cloud Beacon to manage Bluetooth beacons ••• HID Global adds HF tags to SlimFlex portfolio ••• Radius Networks to provide beacons for ATIV’s EventPilot conference app ••• NFC tags give voice to London’s Talking Statues ••• SeManTiK initiative studies physical endurance of contactless smart cards.
British Clothing Retailer Sees RFID as ‘Enriching Experience’
Giulio is using privacy-protecting RFID technology from Friendly Technologies to determine which garments shoppers are interested in, and to prompt a touchscreen to display information about those products.
Best RFID Deployment Practices
RFID Journal has collected a series of articles focused on learnings from early adopters to help you avoid costly mistakes and maximize the chances that your RFID project will be a success.
HotSpot Beacon Solution Aims to Prevent Parking Tickets
Merchants in two Canadian cities have deployed the beacons so that their customers can get meter alerts and pay for parking via a smartphone app, as well as receive promotional offers.
L’Oréal Italia Prevents Warehouse Collisions Via RTLS
An active RFID solution ensures forklift operators are alerted when they near another vehicle or pedestrian, as well as providing data analytics about any near-misses.
When Not to Publish
Sometimes, it’s better to hold a story and get it right than to rush it into print.