Leverage Reference Customers
Getting end users to stand up and tell other end users how they benefited from your solution is the best way to generate new business.
RFID Navigates South African Rivers in Kayak Marathon
The event’s organizers could identify where participants were located throughout the 120-kilometer course, based on RFID technology that read the tags of kayaks passing checkpoints, thereby allowing friends and family to meet paddlers along the river and provide food and water.
Technical Machine: IoT Enabler
What do insects and sensors have in common? Quite a lot at Tiny Farms, which is using sensor boards from Technical Machine to grow its contract cricket-farming enterprise.
Targeted Banner Ads Work
Showing an ad to someone reading a related story is a great way to reach the right potential RFID buyer—and it’s cost-effective.
RFID Journal Announces New RFID Startup Challenge to Be Held at LIVE! 2015
Early-stage RFID companies will be invited to present their new product or service during a competition, with the winner to receive $100,000 worth of promotional services.
Use White Papers to Draw People to Your Booth
Those likely to deploy an RFID solution soon are hungry for information, so offering advice can be a way to get leads.
GameStop Has Long-Term Plans for Short-Range Beacons
The retailer has been piloting Bluetooth beacons at 36 stores in Texas, and plans to launch another pilot in a different U.S. region, to determine how much its customers value the services the technology provides, as well as whether it leads to greater sales.
Active RFID Helps Deliver Food Fresh at Restaurants
Fast casual restaurants, such as Grub Burger Bar, are using technology from HME Wireless to enable food runners to locate diners as they deliver meals, as well as to collect historic data to help them improve their efficiency.
At Goldcorp’s Éléonore Mine, the IoT Is Worth Gold
The manager of a new Canadian gold mine says a network of RFID tags and sensors, linked via Wi-Fi, is helping the operation to run safely and efficiently.
Create Buzz at an RFID Event
A really cool demo can get attendees talking about you, which means more people will stop by your booth.