The 5-Cent Challenge

The 5-Cent Challenge

RFID Journal Editor Mark Roberti is betting $10,000 that end users will be able to buy simple, passive UHF RFID tags for a nickel in 2008.

RFID and Consumer Demand

RFID and Consumer Demand

By tagging people who agree to allow their shopping habits to be tracked anonymously, retailers could gain unparalleled insights into consumer behavior.

RFID News Roundup

Mitsui invests in Savi; RFID printer-encoder gets wireless support; Printronix adds label software partner; ViVOtech adds IR to RFID payment systems; MasterCard taps OTI and Atmel.

5-Cent Tag Unlikely in 4 Years

5-Cent Tag Unlikely in 4 Years

Average price of a passive UHF RFID tags will drop to only 16 cents by 2008, according to ARC Advisory Group, dampening wide adoption of item-level tagging.

RFID Consultancies Go Vertical

RFID Consultancies Go Vertical

A report by ABI Research shows that consulting firms of all sizes are developing RFID integration services that focus on individual industries.