Retailers Likely to Wed RFID to Loyalty
A report from Javelin Research & Strategy urges card associations and issuers to get a jump on co-branding contactless payment cards, in order to drive acceptance and benefit from loyalty-based card programs.
A report from Javelin Research & Strategy urges card associations and issuers to get a jump on co-branding contactless payment cards, in order to drive acceptance and benefit from loyalty-based card programs.
Many industry watchers have speculated that 2006 will be the year Alien Technology goes public. That speculation has been recently fueled by rumors that Alien is preparing to file an S-1 form, the document companies present to the U.S. Security and Exchange Commission to formalize their IPO plans.
Tube Lines, one of the companies maintaining London’s subway rail system, is already tagging engines and passenger cars, and hopes to tag ties and tools.
Transaction processing giant NCR yesterday announced the acquisition of the assets of IDVelocity. Based in Greensboro, North Carolina, IDVelocity makes software that collects, routes, and analyzes RFID data. Financial terms of the acquisition were not disclosed.
RFID Journal and Rush Tracking Systems will unveil the world’s first RFID-enabled football and golf arcade games at RFID Journal LIVE! 2006.
The new near-field inlays are designed for use in tagging pharmaceutical and consumer goods.
After what was by all accounts a disappointing year in 2005, the RFID market has seen meaningful progress already in 2006, and that progress is only expected to accelerate. Upon completion of a market overview report, ABI Research’s Erik Michielsen spoke with RFID Update about his optimism for the rest of this year and beyond.
NCR will continue to serve the RFID middleware provider’s existing customer base, while most of its 30-person staff will relocate to Atlanta.
As RFID adoption grows, we’ll need new metrics to understand and fully realize the technology’s benefits.
RFID Journal will soon publish the first “Buyer’s Guide to RFID Resources,” marking a milestone in the industry’s development.