Highlights from Baird’s RFID Monthly for February

Baird has published the February edition of . The company is now publishing content on a rolling basis to the website , so you can check there for updates over the course of the month. Today’s article offers highlights.

Restoring Confidence in the Food Chain

Restoring Confidence in the Food Chain

A 22 percent drop in peanut butter sales, caused by an outbreak of salmonella, reveals just how exposed companies are to risks, and how quickly consumers can lose faith in the supply chain’s ability to provide safe food products.

Middle East RFID Market Heats Up

While still small compared with other parts of the world, the region’s RFID market is expected to grow to $69 million in 2012—nearly quadruple what it was in 2007.

RFID News Roundup

SmarTrac begins volume production of RFID inlays in the United States.; Omni-ID secures $15 million in funding; RuBee becomes IEEE international RFID standard; Ubisense, S3-ID partner on RTLS for oil and gas industry; Feig Electronics delivers RFID-enabled parking system; Thailand bank, merchants to trial contactless payments with mobile phones.

RFID Tag Demand Helps Omni-ID Net $15M in Funding

Omni-ID, a one-year-old startup, received $15 million in Series C venture funding. The company said strong demand from the data center market for its tags that perform well on metal led it to seek additional funding so it could expand production and marketing.