Pete Moylan


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Pete Moylan is the director of market development for RFID solutions at Avery Dennison Retail Branding and Information Solutions (RBIS). Pete began his RFID journey working on the M&S RFID program in 2004, where he led a team that hand-assembled RFID tags. Since then, he has driven some of the world’s largest RFID implementations, supporting retailers from business case development and piloting to full rollout. With a primary focus on inventory accuracy, his programs have delivered more than 2.5 billion RFID tags into the retail apparel market.