May 27, 2022Ed. Note: This article was previously posted at IoP Journal.
Beontag RFID, previously known as CCRR, was recently formed from the acquisition of several RFID companies worldwide (see Label Company Beontag RFID Acquires Confidex). The firm is now focusing its business on three pillars, according to Marcio Muniz, the VP of the company's digital transformation business division.
The first pillar, according to Muniz, is to expand the portfolio of radio frequency identification products. The second is to focus on greater geographic reach, which includes growing in new business verticals. And the third is to work on the concept of sustainability, both in terms of offering more sustainable RFID products, as well as meeting customers' circular-economy strategies.
According to Muniz, Beontag RFID is preparing for this new development as its international operations seek to be closer to customers, with the goal of speeding up service and reduce logistics costs. The company, he says, faces the challenge of a lack of semiconductors on the international market. Click here to watch the full interview with Muniz on IoP Journal's YouTube channel.
Beontag RFID's Marcio Muniz and IoP Journal's Edson Perin
