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RFID Enables Personalized Billboard Displays

MINI USA, the US division of the company that manufactures the MINI COOPER automobile, this week launched an innovative marketing initiative that relies on active RFID technology. The company will install roadside billboards that display personalized messages to MINI owners passing in their cars or on foot.

Loc8tor Homes In on RFID App for Consumers

Loc8tor Homes In on RFID App for Consumers

A U.K. startup says it has found a solution for those who misplace their keys, iPods and other gadgets on a regular basis—or who want to keep an electronic eye on people or pets.

Mitsukoshi and Shiseido Test Tagged Cosmetics

Mitsukoshi and Shiseido Test Tagged Cosmetics

The trial involves the RFID-tagging of individual products so customers can obtain details about each product and try on virtual makeup. It also provides statistics on how often items are sampled.

Content for /advertise/demographics

Content for /advertise/demographics

Why Advertise with RFID Journal There is one simple reason why your company should advertise with RFID Journal and exhibit at our events: We can help you reach more potential customers for less. RFID Journal has the largest and most qualified audience because we...

Human RFID Tag Provider VeriChip Announces IPO

Applied Digital Solutions announced yesterday that it will take VeriChip public. Applied Digital manufacturers security and identification products based on a number of technologies, including RFID. A subsidiary of Applied Digital, VeriChip manufacturers the controversial human-implantable RFID tag of the same name.